mark.everett.hall@me.com
Professional Summary
Senior communications professional with deep managerial and publishing experience. Accomplished writer, editor and innovator in developing and delivering exciting, award-winning content for information technology leaders, executives, professionals and consumers.
Experience
International Data Group/Computerworld 1999 – 2008
Editor at Large (2000 – 2008)
* Responsible for the development and content of feature articles. Served as news and features editor and editorial writer for print and Web editions of Computerworld.
* Created, wrote weekly “On The Mark,” column to link vendor technology with readers' needs.
* Developed daily blog regarding primarily technology products and trends.
* Wrote monthly spotlight column concerning various topics as assigned.
* Established and maintained close affiliations with IT vendor community in order to stay abreast of industry trends.
* Editor of Editor in Chief’s weekly editorial and back page columnist. Wrote weekly Editor’s Note in absence of Editor in Chief.
* Attended industry conference and relied on reader relationships for relevant, timely content.
* Co-recipient for best news story from the Computer Press Association (2000).
* National news-reporting award from the American Society of Business Press Editors for story on the Hewlett-Packard/Compaq merger (2001).
* Judge for 2006 Awards for Excellence in Technology Journalism.
* Judge for 2008 ATG e-Commerce Ingenuity Business Plan Competition.
* Recipient 2009 ASBPE Gold award for Editorial on Government Coverage
West Coast Bureau Chief (1999 – 2000)
* Managed staff of seven including senior writers, editors and an administrator as well as being responsible for Computerworld’s West Coast editorial operations.
* Assigned stories to reporters.
* Attended conferences and served as guest speaker on various technology topics.
* Managed copy production process for West Coast editorial operations.
* Edited news and feature stories for accuracy, style and relevance to readers.
Miller Freeman/ CMP 1997 – 1999
Editor in Chief
Provided strategic editorial leadership to Performance Computing, a monthly magazine for technically sophisticated readers.
* Led the change in editorial direction from narrowly cast Unix Review magazine to broader readership of Performance Computing.
* Oversaw circulation increase from 60,000 to 75,000 readers in first 18 months.
* Planned entire issues including developing ideas for feature stories, identifying columnist to write about specific technology topics and assigning stories to specific writers.
* Anticipated relevant technology topics for readers 3 – 6 months in advance.
* Created sense of vitality and importance in content of magazine through leading a redesign of the print publication and built-in processes to align content with expanded Web site.
* Established Reader Advisory Board and engaged Board on technology topics important and relevant to the audience.
* Identified and maintained relationships with industry executives, chief technology officers, thought leaders and other analysts.
* Managed staff of seven including Editors, Writers and Web Production staff.
Ziff Davis, Inc. 1993 – 1997
Director of ZD Labs (1996-1997)
Managed the largest independent PC equipment testing lab in the world.
* Implemented new business process to maximize shared testing resources among multiple competing interests from PC Magazine, PC Week, Computer Shopper, MacUser, & MacWeek.
* Added new mobile test bench to augment fixed testing assets.
* Upgraded communications test processes and systems.
* Negotiated upgrade of 400-PC test network with Dell.
* Led Lab’s role in creating test metrics for CPUs from Intel and OSs from Microsoft.
* Managed staff of 19 test engineers, lab, facilities and administrative staff. Also had matrix-management responsibilities for 27 magazine test staff who work full or part time at the Lab.
Editor in Chief (1993 – 1996)
Provided strategic editorial direction for MacWeek, a leading news weekly for the Apple/Macintosh market.
* Responsible for all editorial activities for 100,000+ circulation news weekly.
* Won numerous awards, including three consecutive years as voted by members of International Imaging Association (1994-1996) for best magazine.
* Wrote weekly editorial, news, features, product reviews and other material.
* Recognized as expert on the Macintosh market and technology for the general media, including New York Times, CBS Evening News, CNN, Public Radio's Marketplace, Los Angeles Times, ABC Radio, San Francisco Chronicle and many other outlets.
* Managed $4 million budget, in-house test lab and a staff of 32 editors, reporters, designers, production and administrative staff.
M&T Publishing/Markt & Technique 1991 – 1993
Editor in Chief and Publisher (1991 – 1993)
Led editorial operations of LAN Technology, a paid circulation monthly magazine for networking professionals, and had overall responsibility for brand marketing and image.
* Maintained 60,000 readers as only paid-circulation publication magazine among free competitors by delivering on-target, in-depth content not available elsewhere.
* Directed story development and design.
* Won numerous awards, including best magazine award by members of industry’s largest networking user group (1992).
* Wrote monthly editorial, news, features, product reviews and other material.
* Managed 8 editors, designers and production staff and $8 million budget.
Sun Microsystems Inc. 1985 – 1990
Editor and Publisher/Acting Director Corporate Communications/Manager Editorial Services
Held various managerial positions in marketing department to assure that published information by the company were aligned with strategic business initiatives.
* Founded Sun Tech Journal and Sun Technology Press and ran them as “for profit” operations inside marketing department.
* Managed entire corporate communications team of 45 during four-month search for replacement. (Refused offer of job.)
* Developed and managed budget for public relations, advertising, trade shows, brochures and other marketing programs.
* Managed nine staff writers, editors and assistants as well as numerous free-lancers.
* Won numerous awards, including best new magazine, Sun Tech Journal, from the Magazine Publishers Association.
Master of Arts, U.S. History, University of Kentucky, Lexington, KY.
Bachelor of Arts, History, University of California at Santa Barbara, Santa Barbara, CA.
* Contributor to Encyclopedia Britannica (1998 to present).
* Co-author of Sunburst: The Ascent of Sun Microsystems (Contemporary Books, 1990).
* Editor SunTechnology Papers (Springer-Verlag, 1991).
* Keynote speaker or panelist at numerous international conferences, including Comdex, German Internet Congress, Macworld, PC Expo, Mobile Insights, Premier 100.
* Panelist at Future of Presidential Libraries conference in 2001 sponsored by the National Archives.
* Contributor of 100-page Communications section to 1998 PriceWaterhouse Technology Review, an annual in-depth look at information technologies for chief information officers and chief technology officers.
* Author of hundreds of articles on numerous subjects for a variety of popular, literary, and scholarly publications, including Media Studies Journal, CNN.com, Southern Studies Georgia Historical Quarterly, The Christian Science Monitor, The North American Review, San Francisco Review of Books, Die Zeit, and others.
* Work has been anthologized (e.g., The Literature of Work) and adapted for radio.
West Coast Bureau Chief (1999 – 2000)
* Managed staff of seven including senior writers, editors and an administrator as well as being responsible for Computerworld’s West Coast editorial operations.
* Assigned stories to reporters.
* Attended conferences and served as guest speaker on various technology topics.
* Managed copy production process for West Coast editorial operations.
* Edited news and feature stories for accuracy, style and relevance to readers.
Miller Freeman/ CMP 1997 – 1999
Editor in Chief
Provided strategic editorial leadership to Performance Computing, a monthly magazine for technically sophisticated readers.
* Led the change in editorial direction from narrowly cast Unix Review magazine to broader readership of Performance Computing.
* Oversaw circulation increase from 60,000 to 75,000 readers in first 18 months.
* Planned entire issues including developing ideas for feature stories, identifying columnist to write about specific technology topics and assigning stories to specific writers.
* Anticipated relevant technology topics for readers 3 – 6 months in advance.
* Created sense of vitality and importance in content of magazine through leading a redesign of the print publication and built-in processes to align content with expanded Web site.
* Established Reader Advisory Board and engaged Board on technology topics important and relevant to the audience.
* Identified and maintained relationships with industry executives, chief technology officers, thought leaders and other analysts.
* Managed staff of seven including Editors, Writers and Web Production staff.
Ziff Davis, Inc. 1993 – 1997
Director of ZD Labs (1996-1997)
Managed the largest independent PC equipment testing lab in the world.
* Implemented new business process to maximize shared testing resources among multiple competing interests from PC Magazine, PC Week, Computer Shopper, MacUser, & MacWeek.
* Added new mobile test bench to augment fixed testing assets.
* Upgraded communications test processes and systems.
* Negotiated upgrade of 400-PC test network with Dell.
* Led Lab’s role in creating test metrics for CPUs from Intel and OSs from Microsoft.
* Managed staff of 19 test engineers, lab, facilities and administrative staff. Also had matrix-management responsibilities for 27 magazine test staff who work full or part time at the Lab.
Editor in Chief (1993 – 1996)
Provided strategic editorial direction for MacWeek, a leading news weekly for the Apple/Macintosh market.
* Responsible for all editorial activities for 100,000+ circulation news weekly.
* Won numerous awards, including three consecutive years as voted by members of International Imaging Association (1994-1996) for best magazine.
* Wrote weekly editorial, news, features, product reviews and other material.
* Recognized as expert on the Macintosh market and technology for the general media, including New York Times, CBS Evening News, CNN, Public Radio's Marketplace, Los Angeles Times, ABC Radio, San Francisco Chronicle and many other outlets.
* Managed $4 million budget, in-house test lab and a staff of 32 editors, reporters, designers, production and administrative staff.
M&T Publishing/Markt & Technique 1991 – 1993
Editor in Chief and Publisher (1991 – 1993)
Led editorial operations of LAN Technology, a paid circulation monthly magazine for networking professionals, and had overall responsibility for brand marketing and image.
* Maintained 60,000 readers as only paid-circulation publication magazine among free competitors by delivering on-target, in-depth content not available elsewhere.
* Directed story development and design.
* Won numerous awards, including best magazine award by members of industry’s largest networking user group (1992).
* Wrote monthly editorial, news, features, product reviews and other material.
* Managed 8 editors, designers and production staff and $8 million budget.
Sun Microsystems Inc. 1985 – 1990
Editor and Publisher/Acting Director Corporate Communications/Manager Editorial Services
Held various managerial positions in marketing department to assure that published information by the company were aligned with strategic business initiatives.
* Founded Sun Tech Journal and Sun Technology Press and ran them as “for profit” operations inside marketing department.
* Managed entire corporate communications team of 45 during four-month search for replacement. (Refused offer of job.)
* Developed and managed budget for public relations, advertising, trade shows, brochures and other marketing programs.
* Managed nine staff writers, editors and assistants as well as numerous free-lancers.
* Won numerous awards, including best new magazine, Sun Tech Journal, from the Magazine Publishers Association.
Education
Master of Arts, U.S. History, University of Kentucky, Lexington, KY.
Bachelor of Arts, History, University of California at Santa Barbara, Santa Barbara, CA.
Professional Achievements
* Contributor to Encyclopedia Britannica (1998 to present).
* Co-author of Sunburst: The Ascent of Sun Microsystems (Contemporary Books, 1990).
* Editor SunTechnology Papers (Springer-Verlag, 1991).
* Keynote speaker or panelist at numerous international conferences, including Comdex, German Internet Congress, Macworld, PC Expo, Mobile Insights, Premier 100.
* Panelist at Future of Presidential Libraries conference in 2001 sponsored by the National Archives.
* Contributor of 100-page Communications section to 1998 PriceWaterhouse Technology Review, an annual in-depth look at information technologies for chief information officers and chief technology officers.
* Author of hundreds of articles on numerous subjects for a variety of popular, literary, and scholarly publications, including Media Studies Journal, CNN.com, Southern Studies Georgia Historical Quarterly, The Christian Science Monitor, The North American Review, San Francisco Review of Books, Die Zeit, and others.
* Work has been anthologized (e.g., The Literature of Work) and adapted for radio.
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